Part-Time Media BuyerXX-XY Athletics
Job Summary
XX-XY Athletics is seeking a sharp, data-driven Media Buyer whose experience has a heavy emphasis on digital performance buying across Google Ads and Meta platforms (Facebook, Instagram).
You’ll own the end-to-end process of planning, placing, optimizing, and scaling paid media campaigns to drive qualified traffic and maximize ROAS. While digital is the core, you’ll also bring hands-on experience in traditional media (especially TV) and direct media buying for podcasts including emerging audio/digital channels. This is a high-impact role for someone who thrives on testing, iterating, and proving incremental ROI.
We are a fast growing start-up in the athletic apparel space. We stand for truth, fairness, and the ideals that make America strong.
This could be a part time contractor with room to expand to full time.
Responsibilities
Digital Buying is 80%+ of the role, 20% will be traditional and premium video.
Lead buying strategy & execution on Google Ads (Search, PMAX, YouTube, Display) and Meta Ads Manager (FB/IG).
Build and manage audience targeting, creative testing frameworks, and budget allocation across campaigns.
Optimize in real-time using platform analytics, UTM tracking, and third-party tools (e.g., Google Analytics, Looker, Northbeam).
Ruthlessly prioritize ROAS and cost-per-qualified lead/acquisition — not vanity metrics.
Conduct A/B tests on creatives, copy, landing pages, and bidding strategies.
Scale winning campaigns and kill underperformers fast. Traditional & Direct Buying (Hands-On Experience Required)
Execute TV media buys (linear, connected TV/CTV) with knowledge of GRP/TRPs, daypart mix, and reach/frequency modeling.
Negotiate and place direct podcast buys (host-read, programmatic audio, Spotify, etc.).
Manage direct partnerships with publishers, influencers, or niche media for sponsored content.
Available for one marketing meeting a week. And one 1:1 meeting per week with founder/CEO.
Qualifications
Proven track record of scaling campaigns to $100K+/mo spend while hitting ROAS targets (e.g., 3x–5x+).
Requirements
- Meta Ads Manager (Advantage+, CBO, dynamic creative)•2 - 5 years
- Google Ads (all campaign types, Smart Bidding, SA360)•2 - 5 years
- Budget Management•1 - 4 years
- Analytical (MMM, incrementality testing, geo-lift)•Weak - Strong
- Traditional Media Experience: Direct involvement with TV buys and podcast sponsorship •Weak - Strong
- Boosting UGC•Weak - Strong
- Bid Strategies: tRoas, CAP, Maximize Conversions•Weak - Strong
- Can Build a Performance Dashboard•Weak - Strong
- Direct Negotiation Experience (RFPs, rate cards, added value, make-goods)•Weak - Strong
Nice to Have
- Agency or in-house brand experience (e-commerce, DTC, SaaS)•3 - 5 years
- Familiarity with server-side tracking, SKAdNetwork, or privacysafe measurement•Weak - Strong
- Experience with The Trade Desk, DV360, or Amazon DSP•2 - 5 years
About Us
Wear The Truth — XX-XY Athletics is the only athletic brand standing up for free speech & women’s sports. Get premium workout clothes from the only brand that supports fair competition for women.
What We Offer
PT contractor (~50% time) with room to expand to full time • Competitive salary + performance bonus tied to ROAS & growth metrics.
No benefits are available at this time.
